ParkerVision Q2 2004
Earnings Call
August 9, 2004
Jeffrey Parker, CEO ParkerVision
Dennis Falconer, Private
Investor
Jim Whitten, San
Brothers (Whale Securities, Frog Hollow)
John Stanley,
Will Lewis, BayStar
Capital
George Shelley, George
Shelley Incorporated
Mike Brown, Wells Fargo
Richard Keefe, Private
Investor
Operator: Good day everyone and
welcome to the ParkerVision second quarter conference call. At this time, all
sites have been placed into program in a listen only mode. There will be an
opportunity for questions later in the program. Instructions for submitting a
question or comment will be given at that time.
Before we get started, I want to remind listeners that this
conference call will contain forward looking statements which involve known and
unknown risks, uncertainties about our business and the economy and other
factors that may cause actual results to be materially different from our
expected achievement and anticipated results. Included in these risks are
factors such as the ability to maintain technological advantage in the
marketplace, ability to sufficiently increase manufacturing capacity to meet
demand, achieving timely market, introduction and acceptance of our products,
maintaining our patent protection and the availability of capital among others.
Given these uncertainties and other various factors about our business,
listeners are cautioned not to take undue reliance on any forward-looking
statements contained in this conference call. Additional information concerning
these and other risks can be found in our filings with the SEC. I’d now like to
turn the conference over to your moderator today, Mr. Jeffrey Parker, go ahead,
please.
Jeffrey Parker: OK, well thank you.
Good afternoon and thank you all for joining us on ParkerVision’s second
quarter conference call. As you’ve probably already seen from our second
quarter earnings release, we completed the sale of our video business unit to
Thompson this quarter, and the video results are now reported as discontinued
operations. This successfully completes our transition having a pure focus as a
wireless technology and products company. In the first half of this year, we
successfully fielded our complete wireless networking system. And we’re now in
active discussions and contract negotiations to substantially expand the
distribution for these products, which we believe will result in significant
growth in revenue for the second half of this year and into next.
I thought it might be helpful to spend a few minutes on some of
the elements that we have put in place to support our revenue growth and what
some of the milestones that we expect to occur the balance of this year are and
into early next year.
On the wireless networking product front, we have fielded enough
equipment now to have a very high level of confidence in our ability to deliver
consistent quality and performance. We have in place an extraordinary staff of
customer service people who are available seven days a week to support
customers’ technical questions. I’ve received many calls and e-mails from end
users who comment on the quality and helpfulness of our staff and the
appreciation for a
On the customer front, one of the most satisfying achievements
this year has been the number of customers that have contacted us to share
their own satisfaction with ParkerVision networking products. Much of what we
hear are from customers who tried other brands and technologies of wi-fi
equipment. In fact, many have tried about every other brand that there is to
try. Some of these are home users, some are applications and hotels, airports,
apartments, school, office buildings, outdoor hotspots in just about every
locale and location you can think of. A few recent examples that come to mind
are users such as Champion Racing. This is a group who raced in the American Le
Mans Series as well as the 24 Hours of
The question was asked of this Champion Racing representative to
tell us a little bit about your experience with ParkerVision. His answer was:
“well, of the wireless systems we tried, we just couldn’t get the coverage or
the distance. And with ParkerVision, we get just about a mile of coverage,
which is pretty nice. And it’s also very stable and it’s an outstanding system.
A lot of cars also on the racetrack get a lot of interference with digital
equipment. All of our cars, for example, they have live, wireless telemetry.
And other cars on these races also have wireless telemetry which are all
broadcast on 2.4 gigahertz, so that’s all in the wi-fi band. If you imagine
you’re in a put lane and there’s like 20 other cars and 10 of them are all
broadcasting on 2.4 gigahertz frequency and they’re all pretty close together.
Wireless systems all of a sudden lose their distance. Whereas the ParkerVision
system, it actually doesn’t lose any distance at all. So we don’t have to worry
about it. Before we tried D-Link, we tried Netgear, we tried Linksys, we even
tried a system from Cisco and all of them pretty much deteriorated towards the
beginning of the race, once everyone is running at full wireless telemetry.”
This person was then asked: “Have you tried the ParkerVision
products, have you placed those in your races?”
And he said:, “Oh yes, I have a wireless LAN at home and I tested
the LAN card at home just by using the regular LAN card in my existing wireless
router, which he didn’t mention which one that was. I’ve actually doubled my
distance that I can now move around in the house and even outside the house
now.”
Another example of a user of our product is Stuart Zipper who
writes for several different technology magazines including an online broadband
magazine. Stuart was recently was one of the participants in a maiden flight of
a Boeing jet equipped with Boeings new Connexion service, which connects the
jet to the satellite system and then onto the Internet. And so it has wi-fi on
the plane. And while I wish I had time now to review Stuarts entire journey
with our wi-fi card, a synopsis of what he reported throughout his trip was the
consistently superior distance he was able to achieve while visiting airports
and hot spots all around the world. Connecting to the wireless network in
airport club rooms, even though he was two or more stories away, surfing the
web while other passengers laptops, using embedded or add on solutions were
unable to even find a network.
One of the other significant achievements that Stuart’s trip
indicates is what a great job of interoperability with other equipment that our
engineering staff has achieved, as our product had to connect with a myriad of
other wireless products all around the world and never had a problem with that.
So, with proven products that deliver superior performance, we
also put in the place the supply relationships to enable us to take advantage
of the manufacturing capacity we have at ParkerVision and elsewhere. This is
not just the inventory we have on hand, but what is available from our
suppliers as we ramp production volumes commensurate with distribution
expansion.
So in preparation for rolling out our products in retail store
fronts, we have also created what I think would be viewed very shortly as a
very strong branding and what is being very well received by the many retail
buyers that we are in dialog with. Soon you will see ParkerVision’s signal max
family of products on storefront shelves.
Our competitive advantage is proudly displayed on our boxes where
we state guaranteed to outperform any other product in both distance, coverage
and elimination of dead zones. Claims that we have not seen any other wi-fi
products make much less guarantee. What all this adds up to is the foundation
for the strategy of a premium brand.
ParkerVision and the SignalMax family of products will not be me
too products and that these products will be affordable to a very large target
audience. Our laptop and desktop cards will sell in the $89 to $99 range. This
compares to competing products that provide significantly less distance,
coverage and reliability, and commonly sell for only $10, $20 or sometimes $30
less.
I believe that as we achieve broader distribution that the word
from our users will rapidly spread because it had already started. That the
additional $10 or $20 bill is well worth the ability to use the wireless
network where and when you want. Our wireless four port router will retail in
the $200 to $250 range.
One of the major retailers we are in dialog with recently told me
that they are now selling a large volume of add on antennae, add on boosters,
add on repeaters, thousands a week, all intended to achieve only one goal. And
that is to increase the wireless networking coverage the people are
experiencing in their homes and small offices.
They also told me that the hassle of setting up these add ons,
combined with the fact that they largely do not provide any noticeable
improvement is causing a lot of customer service and support issues for both
the retailer and the manufacturers of these products. This retailer’s
observation is that the retail price of our product, when viewed from the
perspective of the coverage we actually achieve, provides the least expensive
solution on the market for a very large number of this retailer’s customers who
are now adopting or trying to fix wireless networking.
The no boosters, no repeaters, no add on antennae theme, combined
with our coverage guarantee will be the foundation of our roll out campaign.
I’m sure that you’re anxious to know so, when will stores be carrying ParkerVision
SignalMax. Where and when? Well, I’m not at liberty to share those names with
you and believe me, I wish I could, however, I am very comfortable telling you
this. We are in very active dialog with retailers that collectively account for
about 500 store fronts in
It’s my belief that these will result in a steady stream of
signing-up and stocking retail accounts for ParkerVision the balance of this
year and even beyond those storefronts, we will continue to expand next year.
We are also in dialog with several different distribution companies who provide
delivery and logistics services to retailers and others and I believe we will
easily have two, possibly even three or four of these relationships signed up
and actively promoting our products the balance of this year.
One of these relationships was introduced to us by a prominent
retailer who contacted the senior management of this distributor on our behalf
and encouraged them to quickly develop a relationship with ParkerVision so that
this distributor could participate in the roll out we are now talking to this
retailer about.
This distribution also covers other markets for us. They will
cover education, government, business to business selling as well as quite a
few value added resellers and IT installers. So anticipating substantial
growth, we have also added some exciting talent to ParkerVision at the senior
level in corporate and strategic planning, as well as business development,
finance and accounting and in engineering management and product development.
Speaking of product development, ParkerVision will continue to extend our
product portfolio significantly as well as the technology that we offer. As you
probably read recently, we completed the acquisition of the cordless phone
assets of a privately held company, consumer ware.
This gives ParkerVision a very nice jumpstart on bringing to
market what will be the world’s best performance consumer cordless phone.
For every person I meet who confirms that they are unhappy with
the distance and quality limitations of their wi-fi network, I must meet 10
people who are even more unhappy with their cordless phone. We recognized this
opportunity earlier this year and hence our announcement of our cordless phone.
Typical cordless phones have mediocre voice quality, generally only achieve
500, sometimes up to 900 feet in open field testing, and this generally
translates into lots of static, poor voice quality and dead zones within your
home and we believe into tens of millions of unhappy cordless phone users.
Our cordless phone will achieve two miles in open field
performance. It will have excellent security so that your calls will be
private. Voice quality will sound more like a wired phone and we will eliminate
those dead zones in your home. Initial production on ParkerVision’s cordless
phone products will occur in the fourth quarter. And these quantities will
likely be absorbed quickly for field trials and samples to retail and potential
OEM accounts.
We haven’t fixed a retail price on the cordless phone yet, however
we expect to have models that are in the $150 to $200 range of retail and other
models that will go up over the $200 range. Our goal is to begin the process of
taking orders for this phone from distribution in the fourth quarter and for
volume production to ramp in the first quarter of next year.
We also have cordless speaker technology in products that we’ll
sample in the first half of next year. What will distinguish ParkerVision with
this product is the fidelity of the audio that we will deliver to any existing
speaker. The wireless link that we have developed and tested for this product
is a five mile link that only uses small, embedded antennae, i.e., we’re not
using some crazy big parabolic dishes or something. This is a consumer form
factor.
We are now working to marry that link to the interface between any
traditional stereo or PC and then you will attach the other end of the link,
small box, to any standard speaker. The reason we’ve gone to such great lengths
on the quality of this link is to ensure the fidelity of the audio delivered,
sound of different speakers or wires and to ensure that you will be able to
locate your speakers wherever you want to in your home without having
intermittent operation.
We’re also making excellent progress on our own application
specific high bandwidth based on 802.11G and we will have initial samples of
that product in the field testing this year. I believe we will achieve the
absolutely longest distance, greatest coverage and the best data bandwidth over
that distance over in the industry for that G product, period. All these
products of course are based on our proprietary D2D RF technology which is we
have always said greatly improves the distance, reliability, power consumption
and interference rejection as Champion Racing concerns of any wireless
application.
A brief comment about our market potential: As you can see, we are
rapidly building quite the portfolio of synergistic products. In other words,
it is our goal that the ParkerVision brand will be used by common consumers day
in and day out in many of their normal daily activities and that the
distribution channels that we are setting up now will be leveraged as we add
these products.
From a share volume of unit potential perspective, let’s just take
a quick look at these product categories. Wi-fi for laptops, desktops and the
infrastructure products that connect those in
This market has now evolved into a $1 to $2 billion equipment in
I don’t have the statistics for you on the speaker market other
than I’ll comment because our products will add to anyone’s existing or new
speakers, we believe the potential of this market will add nicely to ParkerVision’s
market opportunities, could equal or exceed frankly one of the previous two I
just mentioned.
My last comments will be on our cash position. Discussions with
traditional lenders we have had recently indicate that we will be able to
finance a portion of our inventory and receivable billed and that in
combination with our current cash position which was enhanced by the sale of
our video business provides us with sufficient cash to support the product launch
that I just relayed to you.
So I think you’ve heard enough of me for now in terms of kind of
an overview of where we’re at as a company. And I think what I’d like to do is
take some questions now and start some interactive dialog.
Operator: OK, thank you Mr.
Parker. We will be taking questions from the phone lines at this time. We’ll
take our first question today from the site of Dennis Falconer, private
investor, go ahead please.
Dennis Falconer: Hello, Jeffrey Parker?
Jeffrey Parker: Hi.
Dennis Falconer: Dennis Falconer here.
You recall my wife and I earlier this year had toured your facility in
Jeffrey Parker: Yes, I recall that. How
are you?
Dennis Falconer: Very good, thank you.
We were in awe, that high speed micro-component board making device you had in
there. It was really a quite interesting tour and enjoyed it. I just want to
say that our system we’ve had now for a year the Horizon Card and Access Point
still has been reliable as a hammer and it plays it wherever we want in the
home and it just works wonderfully, we’re very pleased with it.
Jeffrey Parker: I appreciate that.
Dennis Falconer: I guess the first
question is this wireless speaker idea is great. I did have another thought
right along those lines. The wireless speaker, how do you handle amperage, you
usually have to run heavy wiring to all these (off mic).
Jeffrey Parker: We’ll actually power
the speakers. So we will actually have ...
Dennis Falconer: A little amp in each of
the heads?
Jeffrey Parker: Yes, absolutely.
Dennis Falconer: Well, I tell you, right
along that line, we just a lightning strike, we replaced all of our AV units
and stuff for our home theater. And Yamaha has a new audio visual receiver that
takes air, cable and satellite, combines them and it takes any input, 480i,
720, up smoothes it automatically to 1080i, puts it out through one cable.
So you have a single component of ybptr (ph) cable going to your
hi-def television. Do you realize what this could mean, if your system could
power that for the first time, you’d be able to take one of these new plasma
TVs, put it on the wall, run a plug to it and then all the wiring, we’ve never
been able to think about that because you need an access wall from behind to
put all the wiring and stuff. And if a red, blue, green type signal could be
generated through this access point, there’s another new market for you. It’s
because of the new technology. These receivers weren’t available three months
ago.
Everybody thinks you’re coming in late, I think you’re in early.
Jeffrey Parker: I appreciate that. I
can’t speak for audience out there. Our focus right now is to take the
experience you’ve had with our product and to make it available now to folks
all over the country at their nearest available retailers so that we can start
to get this company’s revenue to grow rapidly. And that is one of our key
focuses.
But I do appreciate your comment about the other applications for
the technology. And I think what this company will demonstrate later this year
and into next is that the design engineering effort and the excellent
technology behind our .11G products, although we weren’t the first to market
with G, there is not a week that goes by that I don’t hear from somebody at
some place in the chain of distribution whether it’s at the OEM level, it’s at
the end user level, it’s at the semi conductor level.
People saying, boy, this industry is dying for a good
video/wireless distribution system. They don’t exist today. And I think ParkerVision
is going to play a big role on its own. That will be totally exciting.
Dennis Falconer: And convenient, I’ll be your first customer
because we’re in the process of adding new speakers and everything to
compliment our new equipment and we’re (off mic) where do you run the wires
under the oriental rug, how do you do all this and this.
Jeffrey Parker: You’ll hear from us
when the cordless phone is ready for data and I’ll sure you’re hear from us in
the wireless speaker also, so thank you very much.
Dennis Falconer: OK, thank you.
Operator: Your next question from
Jim Whitten, San Brothers, go ahead please.
Jim Whitten: Hi Jeff.
Jeffrey Parker: Hi Jim.
Jim Whitten: Nice to hear you on the
conference call.
Jeffrey Parker: Nice to be back on the
conference call.
Jim Whitten: Just three things, I
won’t have to be redundant on some of them. First of all I noticed people keep
saying why don’t we do more technical write ups on our technology, one. Two,
possibilities of OEMs and three, voice over Internet.
Jeffrey Parker: OK, techs and I’m sorry
Jim, voice over IP, what was the middle one?
Jim Whitten: More write ups and OEM.
Jeffrey Parker: Oh, OEM, let me go
through this as quick as I can. So tech write ups, we sent equipment out late
last year, early this year, frankly we didn’t send a lot of it out. We wanted
to start to dip our toe in the water with some of the tech writers. We didn’t
get reviews from everybody we sent out to. But the ones they did choose to
review were very good.
The
OEM, very briefly, I can just tell you that we have not been
actively pursuing OEM, we’ve been very focused on the retail, the vars, the IT
installers, now we’re adding distribution into that mix. But I will say of late
we’ve actually had quite a bit of OEM activity that’s been coming in our
direction unsolicited. And it’s in a wide variety of interest. It’s even from
people saying would you be interested in us branding your finished products,
some of it taking it into different markets, some of it taking it into
different geographies around the world. To hey, would you be interested in
selling a subset out of your product, modules that may be the RF component, the
RF modem, things like that.
And the answer to all of those is we’re taking a look at all of
those seriously, we’re open to all sorts of business opportunities and I think
it’s actually very encouraging that the OEM opportunities for us is starting to
get stimulated by people testing our product and getting excited about it and
frankly I started dialog within our own organization recently to create a small
or maybe big team of people who will focus on some of those OEM opportunities.
Voice over IP is the last comment. I think that’s going to be a
natural for us both in the next generation of our wireless LAN infrastructure
products. Those are going to be included features that we’re designing in as
well as extensions of our cordless phone. And thank you very much. Next
question.
Operator: We’ll take a question
from John Stanley, Stanley Partners, go ahead please, your line is open.
John Stanley: Good afternoon Jeff.
What sort of gross margins would you expect in the retail arena net of
marketing dollars versus that in bar (ph) channel?
Jeffrey Parker: John, I think it’s
going to be a range, depending on the retailer we’re talking to and the kind of
programs that we want to sign up for or participate in. And we’re in dialog
with quite a few retailers now and these programs range all across the board
from very aggressive marketing campaigns via retailers who really believe that
this arrival of a premium brand at this time and the basic feature of coverage
reliability distance is right on the money and it’s timely, as I mentioned
earlier.
A lot of these retailers now are selling quite a few units of
these boosters, repeaters and some of these add on antennae many of them, by
the way, which are crazy. But anyway, so I think the margins net of marketing
could be anywhere in some of these higher volume retailers, maybe in the lower
30 percentile range, I think in some of the smaller more nichy retailers could
be in the 40s or even 50% range, it really is going to range.
And a lot of it, John, I want to just say, will, I think
transition over time from we may participate in some pretty aggressive
marketing kick offs to really get the sales, one of the things that the
retailers have said to us that they’re excited about is they clearly believe
that this is a recommenders product.
Meaning that it’s important that we train the sales organization
in the store and that when the sales organization recommends this product, it’s
probably likely that it’s going to be sold. It’s one of those types of
products. So we’ll probably spend up front a little bit of money to get the
sales force trained and that type of thing.
On the bar market, IT installers, those are traditionally and I
think we’ll also enjoy that, margins that are north of 50%, or some of the products could be as high
in the mid 60s, even the low 70s. Depending on the product and the kind of
volumes that we’re trying to capture, but those are kind of the ranges that
we’re seeing right now.
John Stanley: And what percentage of
your total revenue will come from these channels?
Jeffrey Parker: That’s a great
question, I don’t know exactly what the mix is going to be. I don’t know if
it’s going to be a 70% retail, 30% bar, 75/25, I don’t think it’s going to be
anything close to 50/50 because I think we will be successful at getting into
quite a few retail store fronts. And I do think that that, by the way, will
also give us some buying power which is going to be very helpful later this
year and next year to even better pricing than we’re getting right now on some
of our components and such. So, I don’t know. Right now my best estimate would
be maybe two-thirds retail and a third bar/IT professional. Maybe it would be
more, even up to 75/25. Something like that, I guess, in terms of revenue.
John Stanley: OK.
Jeffrey Parker: I think the margin
balance could be a lot closer too. If you look at some of the traditional
companies in the industry, Cisco is an example, they only account for a single
digit percentage of the overall, not including their Linksys division, of the
overall wi-fi products sold in terms of unit dollars. But in terms of margin
dollars they’re in the double digits, significant double digits. That’s an
example of what I would hope we would enjoy as well.
John Stanley: And then checking into
the cordless phone market, what did you say that was? I think you gave ...
Jeffrey Parker: Our best information
and we’ve had a couple sources and I’m still trying to verify this information,
but it looks like it’s around a 30 million a year unit market in the North
American marketplace.
John Stanley: Dollar wise, what does
that come to?
Jeffrey Parker: I think it’s somewhere
in a billion, billion and a quarter, something like that. John Stanley: OK.
Jeffrey Parker: But my only caveat
there is I haven’t completely confirmed which point in the food chain that
dollar number is.
John Stanley: How long before you
have a cordless phone in beta?
Jeffrey Parker: It will be sometime in
the fourth quarter. We have people who are feverishly pushing to get it earlier
in the fourth quarter than later. I would love to see us do that because I do
think we could start to get some orders for that before the year is out. We’ve
started to talk with several of the telcos, I’d like to leave the specific
names out of the conversation but several of the telcos had already been buying
that particular phone. One of them had actually branded it with their own name
on it.
John Stanley: OK
Jeffrey Parker: When they found out
that they had bought that, they contacted us and said so why did you guys buy
that? We told them why and they said, you could do that? And we said, “Yes, in
terms of the two-mile range and the voice quality and all the things that we’re
going to make that phone do.” And they were like, “Wow, we’ve really liked the
features -- that if you can combine that with your wireless capability and get
it in at the price points that you’ve been talking about, you know, we would
really like to be one of your first customers for that.” So, I think, we may
have the opportunity to get some orders this year for that of significant
volume for our ramp up next year.
John Stanley: OK. Thank you.
Jeffrey Parker: Thank you.
Operator: We’ll take our next
question from Will Lewis, BayStar Capital. Go ahead please.
William Lewis: Yes, I want to first of
all congratulate you on your second quarter transformation, your company has
obviously had an interesting inflection point. I have three questions for you,
the first is are you prepared, at this time, to give any kind of guidance on
revenues for the second half of ‘04
based on the various product rollouts you anticipate? Are the store fronts and
the distributors you are speaking to now set to handle the distribution of the
other products you’ve explored like telephones and speakers, and then finally
what about sales outside of North America, is there a strategy that’s in place
there?
Jeffrey Parker: OK. Good questions,
thanks. How are you by the way? William Lewis: Hanging on.
Jeffrey Parker: Good. OK. Second half
revenues. I’m not in a position yet to give a forecast. I will tell you that if
the company is able to sign up the store fronts that we have targeted, and I
really do have a very high level of confidence, it looks like we’re going to be
able to bring in, and I hope we’ll bring in all, but it looks right now like we
will. Now that in combination with the growth in the VAR IT space, that’s going
to give us revenue, then I believe by the end of this year, I believe all the
shareholders should be very happy with that revenue growth. I know I, as a
shareholder, will be very happy with that.
William Lewis: So, this will more than
just sort of de minimus...
Jeffrey Parker: Yes. The retailers have
told us that it’s their belief that from our initial stocking order that that
sell through will begin to happen very quickly. So, I don’t think there is
going to be a super long lag. I mean it will take a little time to get their
sales force trained, but I believe that what will happen is we’ll get those
initial orders in, then we will put in additional back up inventory into the
distribution channels who serve a lot of those retailers, some of those will be
direct accounts but a lot of those will be through distribution. And I think
that flow through that chain is going to start to occur very rapidly, and the
fourth quarter frankly is a very good quarter for Wi-Fi products.
William Lewis: So, you’ll be ready for
the holidays? Jeffrey Parker: Yes.
William Lewis: OK.
Jeffrey Parker: On your question about
storefronts and distributors, yes the distributors that we’re speaking to will
be excellent channels for the speaker and the cordless phone products. There
are some additional channels for the cordless phone products we’re already in
dialogue with, however, who kind of specialize in that channel that I think
we’ll also sign up, but the retailers, not all of them but almost all of them,
would be very interested and would love to sell the cordless phone. I mean a
few of them have less cordless phone presence than others but by and large, I
was in one of the retailer stores just last week where we observing their
shelves where we would likely end up in the store and when I walked the
supplies over and saw the number of cordless phones that they sell I was almost
struck out of my head.
There was -- hundreds of different models.
So, yes they’d be excellent distribution channels for us and in
terms of the sales outside of the country, North America, let’s call that one
market and we do by the way now have, I’m not sure but hope so that we’re
approved for sales in
We have gotten quite a bit of inquiry from the Asian markets, who
are interested in taking this product over there. And that some of the OEM
opportunity that I suggested earlier has started to knock on our doorstep but
fairly other way around. And we are going to pursue that and it’s a little
early to say exactly what that will lead to but that everything from we just
want to re-brand your product but by the way we will say that if D2D based,
that’s what you want to promote, hey, we are happy to promote that all the way
to compute very part of your technology into some other products that we want
to sell.
Europe, we truly haven’t spend much time looking at and we’ve had
some inquires from there but nothing that we would want to actively pursue
although they are interesting enough for some distribution channels we are
working with now who are interested in talking to us about taking us to Europe
where they also have subsidiaries in those spaces but we haven’t -- we honestly
have not actively pursued those yet, but I wouldn’t be surprised with that if
something will get more serious about early next year as we make sure we don’t
stub our toe, you know, right now in North America.
William Lewis: Great. Thanks. We will
be watching with interest.
Jeffrey Parker: Great. Thank you.
Operator: You have next question
from George Shelley, George Shelley Incorporated. Go ahead, please.
George Shelley: Hi Jeff.
Jeffrey Parker: Hi George.
George Shelley: Good afternoon.
Jeffrey Parker: Good afternoon.
George Shelley: What kind of production
capacity are we looking at for ‘05?
Jeffrey Parker: Yes. It’s a great
question. It’s a combination -- you know in our own facility we are literally
now geared up to produce and finish off tens of thousands of units a month.
That was something we had kind of given place to make sure that,
you know, one of worst things you can do to a retail distribution channel is to
let him run-out of products for any significant period of time. It takes too
long to get the channel setup and get people trained and to run outage. You
know I won’t say you can’t recover from it but it’s just -- it’s not a very
efficient way to make money. We will complement that with the fact that we
already have one Asian manufacturing relationship, who is already starting to
make some products for us.
And although I do like to tell people that our product is a
So we started to talk with and set up -- I know everyone have one
additional one setup now but I do believe before the end of the year we will
have more of those setup. So, right now, within our own facility, George, we
are starting now with the ability to produce and finish tens of thousands of
units a month, complemented by Taiwanese manufacturer who can do even more than
we can do and we will be adding to that for the cordless phone and other
products.
Unidentified Speaker: Any other question.
Operator: We still got a question from the site of Mike Brown,
Wells Fargo. Go ahead, please. Mr. Brown your line is open. Go ahead, please.
Mike Brown: Hi Jeff.
Jeffrey Parker: Hi Mike.
Mike Brown: Great conference call.
Real interested in your elaboration on the organization as you could expand it
to address all these challenges?
Jeffrey Parker: OK. Great. Well, we
have been spending stern amount of effort to increase and strengthen the senior
talents in the organization. We’ve recently added a vice president of corporate
strategic planning and business development. This is somebody, who actually
joined our company from Thompson, who has a lot of experience in retail markets
and some of the related distribution, and a lot of the contracts that have to
be entered into with those types of organizations and business dealings with
those as well as contract manufacturing, and a lot of other related areas that
are important to us.
We’ve recently added a vice president of engineering. This is an
individual who joined us, who has about almost 20 years of engineering and
engineering management experience and expertise in both wireless products,
telephony products, wireless local use products, cordless phone products, who
came from a company called Motorola, and we’re happy to have that individual
joining the team.
And this individual looked at our technology and what it does in
the foundation of our products, and, you know, I loved his initial presentation
to our design engineering -- one of our design engineering teams, as he
explained to them his view of the amazing and incredible and large opportunity
ahead of us and what we can do with this fundamental wireless platform that has
been developed out of our technology and the growth that he absolutely believes
that we can enjoy with that.
So that was a very nice recruit success, and we’re very pleased to
have him on board. We’ve added more staff to our finance and accounting
organization. Cindy Poehlman, our CFO, has staffed to make sure that, as we
grow, our revenues look the kind of growth we believe it’s going to happen that
everything is properly accounted for, and that we can work with other vendors
and outside companies we’re likely to be working with, and keep up with all the
finance and accounting requirements in a company like this.
We are still recruiting for some additional sales and marketing
talent, specifically in retail as well as in some of the professional side of
the market, and we’re actively interviewing in that area now, but that’s not
slowing us down. We have people already in-house, and, including myself, we’re
spending a lot of time and I think are being very effecting at moving those
conversations along, as well as we’ve engaged several different selling
organizations who specialize in the different markets we’re going after, and
they are actually having a feel they are getting buyers and distributors and
retailers looking at our products and working through the contracts that we’re
in negotiations on right now.
So that’s kind of an overview. We’re about 100% company, right now
-- just a little bit under that, and I believe, over the course of the next 6
to 12 months, you know, that number will grow, as we grow our revenue.
Mike Brown: Great. Thank you.
Jeffrey Parker: We’ll take one last
question, then.
Operator: We’ll take a question
from Richard Keefe, Private Investor. Go ahead please.
Richard Keefe: I think you are good --
the good news about the difference between 1500 -- your router 1500 and your
router 3000 is, I think, you know, we started out with the 1500 and now we got
the 3000, and it’s just that there is a major difference between in the two
routers. And the other good news is that we’re rather up for the year, and it’s
in the market in
Jeffrey Parker: That’s great. I
appreciate your sharing that with us. You know, I know I was one of the very
early Wi-Fi users at my local Starbucks in
So, you know, there is no question that Wi-Fi is here to stay and
growing, and I’m thrilled to hear that our product was able to help you with
your property in
And I am already beta testing the next-generation wireless router
beyond the 3000. And if you liked the difference between the 1500 and the 3000,
you also would like the difference between the 3000 and the one that will come
after that, which will probably be out later this year. So thanks for
mentioning that.
Well, folks, I’m not going to keep you any longer. It’s 5 0’Clock.
I appreciate your joining us on this call. We will do these on a regular
quarterly basis, and as I move around the country, working with a lot of the
new distribution channels that we will be signing up here and I’m in your area,
I hope, perhaps, I’m going to have the opportunity to meet with some of you
face-to-face and going to have the opportunity to chat with you in person about
ParkerVision and where we’re at and where we’re going. So anyway, have a nice
week, and look forward to our next conference call. Thank you. Bye, bye.
Operator: This concludes today’s
teleconference. We do appreciate your participation. You may disconnect at this
time. Thanks and have a great day.